The store where cute addicts go to die: Japan LA
November 29th, 2011
05:12 PM ET

The store where cute addicts go to die: Japan LA

I only lived in Los Angeles for a few years, but as anyone who lives there can tell you, it has something for everyone.

The glitzy scenery of Hollywood, the movie studios of Burbank and the shopping paradise of Melrose were just a few of the places that I liked to walk at night, watching passersby and hoping to discover hidden secrets.

When it came to the holidays, shopping in L.A. was always fun but overwhelming. So many things to choose from! So many malls! So many options! It was on one of these late November days that I rushed down to Munky King, the premier designer vinyl collectible store on Melrose, in hopes of scoring a limited item for a friend.

Unfortunately, I missed out on what was a very limited supply, and so I wandered down the street back in the direction of my car trying not to let my feet drag with disappointment. And, lucky for me, instead of staying on Melrose, I decided to turn down a side street and take a shortcut.

Seeing Japan LA for the first time was the kind of thing that makes a Japanese culture addict stop in her tracks. Or at least, I stopped in mine. Cold.

Dubbed a "Pop Culture Shop," I could tell from the happy sign decorated with flowers and kitten faces and the window that boldly proclaimed "Cute!" that I had accidentally stumbled upon my version of heaven on earth. I had no idea this shop existed until that moment, and not one of my friends with similar otaku interests ever breathed a word about it, so I assumed it was one of those well-kept secrets that you could only find by being a dedicated explorer.

If I thought the outside of Japan LA was the stuff dreams are made of, I was not ready for the inside.

A small, charming boutique with only one room, the owners made magic with the space they had. Adorable items were on display from ceiling to floor. Hello Kitty had her own dedicated section. One wall was covered with all manner of tokidoki handbags. A cool turquoise leather couch was set up for lounging or for boyfriends to catch up on their texting while their girlfriends emitted high-pitched sounds of delight.

From geeky couture to unique jewelry, art from artists such as Camilla d'Errico, Japanese plushes, and more, what really stuck out to me about Japan LA was that it was clearly run by people who were passionate about Japan and cute culture just as much as I was. These buyers knew what to choose in order to create a wonderland for a fan like me, and I was a fan for life from the moment I placed my hand on the doorknob and opened that shiny red door.

Since my first visit, Japan LA has moved onto Melrose itself, where I suspect many curious wanderers have discovered it with relative ease. However, their cheerful selection of clothing, bags, collectibles and more has always remained playful in tone, making it a joy to shop there every time I make my way back to Los Angeles.

If you don't live in the area and your tongue is hanging out at the idea of such a little spot of paradise, you can save yourself some plane fare by shopping at the website, which carries hundreds of items in a range of reasonable prices. If you do live there, you may want to keep an eye on their blog for the parties they throw, which usually include cute prizes, costumes, and in the best case scenario, a little of both.

Other havens for Japanese treasures in California include J-Style in Costa Mesa, which offers clothing and other cute collectibles and Himawari in Torrance, which stocks a variety of cute fashions. If you're looking for a wider range of options, San Diego has you covered with the excellent Mitsuwa marketplace, where you can get everything from gift sets to household goods and even appliances. And if you really want to get a full dose of Japanese culture, you can't beat a visit to San Francisco's Little Tokyo, which has everything from gift shops to bakeries that carry yummy delights such as melon pan, the gently flavored bread that girls bring to school in many popular anime series.

If you're not on the West Coast, the hands-down choice is the Japanese bookstore Kinokuniya, in New York City, which offers two full floors of books, music, toys and just about everything else you could want under the (rising) sun.

While Japan LA is surely not the only boutique of its kind, seeing it succeed year after year by selling items that are the beloved icons of a niche culture can only mean one thing: the cute culture movement is very much here to stay.

soundoff (12 Responses)
  1. Jerrod Mordue

    Online gift shops are becoming far more popular than first estimated. The convenience and unique choices they offer is a great alternative to the unvarying high street. Because of this more and more people are flocking to their computers to find bargains and items that are distinctive and unusual which with today's fashion and gifting methods is all the rage, to be quirky and different, something the high street can never offer. This unconventional internet exclusivity is creating a great market for creative entrepreneurs who can now put up their pieces and materials for people who have the patience and want to hunt them down and lap up their original designs for friends or themselves."-

    Hottest blog post on our web site

    May 9, 2013 at 2:30 am |
  2. uh

    i whated so hard the floor became what

    December 1, 2011 at 12:43 pm |
  3. opinion

    you are an idiot and seem little uneductaed!!!

    December 1, 2011 at 12:40 pm |
  4. Snoot

    Well, it is the "Geek Out" section – not that it would stop you from being the gutless worm that you are. Maybe you should step outside, get some fresh air, taunt some handicapped people, assault the homeless and otherwise revel in your @ssholeness. Then when you're done, go back home to your basement dwelling and be@t-off to Menudo.

    December 1, 2011 at 10:48 am |
  5. J

    Was this article written by a 13 year old?

    December 1, 2011 at 10:27 am |
  6. johnkeating

    Actress Jacqueline Bisset remarked that the U.S. is a culture that worships youth or young adulthood. I think Japanese culture has a special emphasis on/celebration of childhood, and that's why these icons or cartoon characters such as 'Helllo Kitty' are popular in that culture. Cuteness is a symbol of childhood or infancy. And of course, the silly behavior and fanciful imaginations. The French culture has a similar element about it. I do not know why these two cultures are so fascinated with childhood, but they do seem to have some special insight into the core of the human psyche.

    November 30, 2011 at 10:29 pm |
  7. GB


    November 30, 2011 at 1:19 pm |
  8. guest

    If I can ever imagine a more apt description of hell, I'd be surprised. A Hello Kitty section? gouge my eyes out!

    November 30, 2011 at 1:02 pm |
  9. Aaron H

    I saw the headline and thought "wait, so attractive drug and alcohol abusers have someplace where they can end their lives with dignity? Seems legit"

    November 30, 2011 at 11:52 am |
    • bambina


      November 30, 2011 at 1:54 pm |
    • haha

      I thought the same thing at first too- was like wait a minute.. feel duped now lol

      November 30, 2011 at 4:32 pm |
    • MarkinFL

      I figured that LA would be just the place to find a for hot drug addicts! I'm not sure which is more disappointing, this store or the lack of such a

      December 1, 2011 at 7:28 am |