A peek into the Japanese franchise industry
"Persona 4 Arena" is a fighting game from Atlus that features many characters from the popular franchise.
October 9th, 2012
11:57 AM ET

A peek into the Japanese franchise industry

While titles like "Street Fighter" and "Mortal Kombat" may ring a bell if you ever spent any time in arcades as a kid, you may not have heard of "Persona." So why is Japan going totally nuts over it, with American otakus quickly following suit?

This August, "Persona 4 Arena," debuted on the U.S. market. The game features popular characters from a Japanese franchise of role-playing games that was founded by gaming company Atlus in 1996. Since its Japanese release on March 1st, the game has sold more than 128,000 units for PlayStation 3, making it the fasting selling fighting game of all time.

Persona's tremendous success as a franchise can be chalked up to a mix of well-defined characters and marketing savvy that the Japanese know how to execute with finesse.

If there's one thing most gamers excel at, it's devotion. Ever since I discovered the first "Final Fantasy," I have stood dutifully at the door of the local game store at the midnight launch, waiting to get my copy.

I fell stone cold in love with "Persona 3" first and worked backwards: The modern fantasy settings, great dialogue and character development have me hooked like a helpless fish.

The latest installment, "Persona 4 Arena," is a perfect example of the power of the Japanese franchise. By appealing to a hardcore Japanese fan base - and the American fans that carefully follow the same trends –and creating a game that features already beloved characters, Atlus is swinging for a home run. Square-Enix did the same in 2008 with "Dissidia Final Fantasy," which featured characters from every major Final Fantasy game and gave fans a chance to fight against one another. The game nailed a spot as the best selling PSP game of 2009 as a result.

However, the way franchises work in Japan is a bit different from the way they work in America. This is a key element to the reason games like "Persona 4 Arena" and "Theatrhythm Final Fantasy" have performed so well. FULL POST

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