If you haven't heard of "Gangnam Style" by now, it's likely you live under a rock (or at the very least, have no access to the Internet). Korean performer Psy has made quite a splash for himself with the quirky song and video, which is currently sitting pretty on YouTube with more than 194 million views (and counting) since its release on July 15.
It's now among the most liked videos of all time, and it just recently hit #1 on the U.S. iTunes charts. Everyone loves the singer's trademark "horse dance," celebrities included. The video has been recognized by Tom Cruise, American rapper T-Pain, Nelly Furtado, Katy Perry ... and the list goes on.
Now Psy is a hot commodity. He's just been signed by Justin Bieber's manager, Scooter Braun, who promises that Psy will be the first Korean artist to break a big record in the United States.
I'm not surprised. Psy is only the latest entertainer to make a splash in the Korean Wave.
We talked about it back in May, months before anyone in the United States had a clue what "Gangnam Style" was. I've always cheered on this phenomenon (or "hallyu" as the Koreans call it), hoping to see more recognition of the music that I love here in the States. As a devoted fan of Korean pop, I'm cautiously interested in where this movement is going.
Naturally, people want to know the reason why something is a massive success. And so, journalists dug. The Atlantic had all sorts of things to say about the song's meaning. Korea Law Today mined deeper than most with a piece on the meaning behind the song's lyrics and cultural nuances. Init_Music even explained how Psy's success is an example of how Asians have to conform to certain roles in order to make an impact overseas.
As interesting as it was to understand what could really be going on in "Gangnam Style" from its roots, ultimately, it has little to do with its mainstream success. After all, the majority of the people dancing to "Gangnam Style" right now don't speak a word of Korean.
The true language of "Gangnam Style" isn't Korean. It may be the language of the song's lyrics, but its true means of communication is a universal one: meme culture. FULL POST
It was hard to keep track of all the superheroes hitting the big screen this summer: Batman in "The Dark Knight Rises." Iron Man, The Hulk, Captain America and Thor in "The Avengers." Peter Parker in "The Amazing Spider-Man."
And each character seemed to have bulked up for their latest comeback.
"Over the last few decades, superheroes' bodies have become extremely muscular with body dimensions that are impossible for most men to attain," write the authors of a new study that analyzes the effects of superheroes on male body image.
Past research has shown that seeing muscular figures can make men feel badly about their own bodies, similar to the way seeing stick-thin supermodels can make women question their weight.
But the same effect may not hold true for our favorite comic book characters.
The study, published this week in the Journal of Experimental Social Psychology, suggests watching superheroes can actually increase males' self esteem – and might make mere mortals stronger.