As some of the earliest attendees arrived and checked into their hotels, the areas surrounding the San Diego Convention Center were full of workers, tirelessly finishing displays, exhibits, banners and other preparations needed to kick off San Diego Comic-Con.
The annual event, which draws hundreds of thousands to downtown San Diego, has overtaken the area. Local businesses, movie studios, TV networks and video game companies are competing to take their piece of the Comic-Con pie.
CNN Geek Out's cameras were there to capture the scene and the finishing touches, as denizens of the business community did anything they could to welcome many new potential customers.
Are you at San Diego Comic-Con? Share your photos and video of the sights and sounds.
This ain't Geek Out!'s first nerd rodeo. We've been reporting geeky stories for quite a while.Go back in time
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