Google announced last week that it would host a free concert May 21 at its Mountain View headquarters featuring a host of Korean pop music acts such as SNSD (also known as Girls' Generation), DBSK (also known as TVXQ), Super Junior, The Wonder Girls, KARA and more.
You may not know these names, but to a devoted K-pop fan, seeing even one of those bands is a seriously squeeworthy event.
Fans like me would easily pay a great deal to see a show like this. And in many ways, it is fan devotion that is responsible for such an event appearing in the States. A representative for the concert said in a statement, "I think that previous performances by Korean artists were targeted towards Korean-Americans or the Koreans living abroad, but this time its appeal will spread to all fans of pop music in the US."
There's only one message to get out of this: Google believes K-pop has universal appeal. It's been on the rise for a while, though. Last year, a similar variety show sold out Madison Square Garden and sent fans across America into a total frenzy. Girls' Generation was also featured on David Letterman in early February and performed the English-language version of their hit song "The Boys." My friends and I gathered around the television, waiting to see how it would all turn out. And we were overjroyed when the performance met with resounding applause.
My own discovery of K-pop was a slow one. I've been a J-pop fan for more than a decade, but K-pop was a foreign world that I had no idea how to get into. That is, until I saw my first TVXQ video. FULL POST