LOS ANGELES (CNN) - Wherever superhero creator Stan Lee goes, a crowd of comic book fans seems to gather, but now Lee's making it official with his own comic convention.
"Stan Lee's Comikaze Expo Presented by POW! Entertainment" launches in Los Angeles in September and is expected to spread with shows around the world, according to Lee and his "partner in crime" Regina Carpinelli.
Carpinelli grew up as a big fan of Lee's many superhero characters, including Spider-Man and other Marvel Comics fixtures such as the X-Men, Thor and Iron Man.
Having Lee's name on the marquis and his POW! Entertainment helping with promotion is "making history," said Carpinelli, who compared the former Marvel Comics chief to Walt Disney, Einstein and Shakespeare. "What more can a convention want; this is magic we're making here."
"Despite my legendary shyness, I thought that would be a great idea," Lee said.
Grown men have been seen crying after shaking hands with Lee at comic book shows.
"I have that firm grip," Lee said. "I squeeze their hand so hard, what are they going to do?"