Will nerds feed starving kids in Africa?
Part of the We Can Be Heroes logo featuring the silhouette of the Justice League.
January 25th, 2012
12:26 PM ET

Will nerds feed starving kids in Africa?

Diane Nelson is not "technically" a nerd, she said, and neither are many of the people she works with. She's the president of DC Entertainment and she just happens to hang out with comic book royalty, like Jim Lee and Geoff Johns. (So much for the theory that one can catch geeky cooties due to proximity.)

She may not be a nerd, but she runs a company whose media inspires nerdy devotion. And starting this week, DC Entertainment is hoping their characters from "The Justice League" will be a vehicle to educate fans about the very real famine in the Horn of Africa, and inspire them to donate money to the cause.

Time Warner and DC Entertainment have partnered with Save the Children, International Rescue Committee and Mercy Corps in an awareness and fund-raising campaign called We Can Be Heroes, which uses the imagery of the Justice League. For every dollar that is donated to help the aid organizations on the ground in Africa at www.WeCanBeHeroes.org, DC will give a matching donation, up to $1 million per person. (Time Warner is the parent company of DC and CNN.)

The We Can Be Heroes website also offers specially branded merchandise for sale, featuring the silhouette of the Justice League against the outline of Africa. Fifty percent of the proceeds of this merchandise will also be donated.

"Actually, one of my favorite things about this completely insane geek community is seeing what happens when we try to band together to help," said Daniel Dean, a manager for Titan Comics & Games in Smyrna, Georgia, and a frequent Geek Out collaborator.

"See, to me this isn't about 'I like the Justice League, therefore I will help a 6-year-old girl not starve to death.' It's a case of believing in everything people like Superman and the Justice League are supposed to represent," Dean said, "and standing ready and waiting to help so that when an opportunity like this comes along we can jump at the chance." FULL POST