A not-so long time ago in a galaxy far, far away – better known as France, Belgium and Luxembourg – there was a disturbance in the fast food Force.
According to French newspaper L'Express, burger chain Quick will promote the 3D release of “Star Wars: Episode I – The Phantom Menace” by way of a commemoration fit for Jabba the Hutt: with character-themed, double-decker burgers.
The ad campaign, wielding the slogan "choisis ton côté de la Force" (choose your side of the force), will begin on January 31 and end on March 5.
Much like the Galactic Senate itself, Quick seeks to broker peaceful compromise by offering three galactic-themed sandwiches for Chewies everywhere: the Dark Burger, the Jedi Burger and the Dark Vador Burger (whose spelling was seemingly lost in translation).
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